A Clear Process That Gets You Launched in 4-5 Weeks
No endless back-and-forth. No mysterious timelines. No surprises. Just a straightforward, organized process from discovery to launch.
You'll always know what's happening, what's next, and what I need from you to stay on track.
Phase 1 | Timeline: Week 1
Discovery & Strategy
What Happens
You complete a discovery questionnaire, we have a kickoff call to align on goals and design direction, and you provide all content and brand materials.
What I Need From You
Attend kickoff meeting
Squarespace setup and provide me collaborator access
Provide all content and assets by end of Week 1
Approve site structure and design direction
Phase 2 | Timeline: Weeks 2-3
Homepage Direction & Build
What Happens
I create a quick homepage layout plan for your approval, then build directly in Squarespace. You review the real, working site on staging—not just mockups.
What I Need From You
Approve homepage layout (1 day)
Review staging site within 2-3 business days
Provide clear, consolidated feedback (in one message)
Test on your own devices
Phase 3 | Timeline: Weeks 3-4
Interior Pages & Integrations
What Happens
I build all remaining pages following the approved homepage style, then set up contact forms, booking system, lead magnet delivery, and all other integrations.
What I Need From You
Review complete staging site
Test all forms and integrations
Confirm everything works with your accounts
Phase 4 | Timeline: Week 4
Refinements & QA
What Happens
You provide consolidated feedback on the complete site. I make revisions (2 rounds included), fix any bugs, and finalize everything.
What I Need From You
Provide feedback within 2-3 business days
Consolidate all feedback in one email
Give final approval to launch
Phase 5 | Timeline: Week 5
Launch & Training
What Happens
After final approval and payment, I launch your site, monitor it for 24-48 hours, conduct a training session on managing your site, and provide 30 days of support.
What I Need From You
Final payment before launch
Attend 60-minute training session
Share your new site with your network
How We'll Work Together
My Response Times
Email: Within 1 business day
Emergency issues: 2-4 hours
What I Need From You
Review deliverables within 2-3 business days
Consolidated feedback (one email, not scattered texts)
Attend scheduled meetings
Communication Methods
Primary: Email (creates paper trail)
Scheduled calls at key milestones
Text/phone for true emergencies only
Why Squarespace?
I build on Squarespace because it provides the right balance of professional capability and client control for service businesses.
What Squarespace gives you:
Reliability: Professional hosting, security, and uptime
Client control: You can update your own content without developer help
Mobile-responsive: Built-in mobile optimization
Professional integrations: Booking systems, email, payments, forms
No technical maintenance: Automatic updates and security
Your responsibilities after launch:
Maintain your Squarespace subscription ($16-49/month depending on plan)
Renew your domain annually (if applicable)
Update your own content as needed (you'll be trained on this)
My role:
Complete Squarespace site setup and customization
All design and development work
Training on how to use your specific site
30 days of support after launch
Common Questions
What if I don't have content ready at the kickoff?
We can start with discovery and strategy, but design/build waits until content is ready. Timeline extends accordingly.
Can I make changes after approving designs?
Yes—that's what Phase 4 (Review & Refinement) is for. Two revision rounds included. Additional rounds are $500 each.
What if I'm slow to respond?
Timeline extends based on your response time. After 3 business days with no response, I'll send a reminder.
Can we launch faster than 4-5 weeks?
Yes. Expedited 2-3 week delivery available for $2,000 additional fee (requires all content ready at kickoff and 24-48 hour feedback commitment). If you are slow to respond and project still takes 4-5 weeks, expedited fee will not be refunded.
Ready to Get Started?
Book a 30-minute discovery call to talk through your website (re)design.
Or send me a message with details about your project. Contact me.
Based in Chicago, IL. Available in-person for local meetings. Working remotely with clients nationwide.
Email us at: [email protected]
Follow me on LinkedIn for insights and other relevant posts related to website design/development and the service industry.
