Strategic Website Design & Development for Service Businesses
I build professionally-designed Squarespace websites that position you credibly, work on all devices, and don't leave opportunities on the table. Clear pricing, straightforward process, 4-5 week timeline.
Strategic Website Package
A complete, professional website built on Squarespace—from strategy through launch and beyond.
4-5 weeks from kickoff to launch.
What's Included?
Discovery & Strategy
Comprehensive discovery session
Competitor and industry research
Strategic recommendations for site structure
Content planning and hierarchy
Design & Development
Custom design for homepage and up to 5 additional pages (e.g. About, Services, Process, Contact, Portfolio, etc.)
Mobile-first, responsive design
Brand integration (colors, fonts, imagery)
Technical Implementation
Complete Squarespace setup and configuration
Domain connection
Contact form setup
Booking system integration (Calendly, Acuity, or similar)
Lead magnet integration and delivery setup
Performance optimization
Basic accessibility standards
SSL certificate and security settings
Quality Assurance
Cross-browser testing
Mobile device testing
Form and integration testing
Speed optimization
Pre-launch checklist completion
Support & Training
2 rounds of revisions during design/build
Basic content management training
Documentation for your specific setup
30 days post-launch support (bug fixes, questions, minor adjustments)
To keep pricing clear and avoid surprises, here's what's outside this package:
Website copywriting (you provide content or hire a copywriter—I implement it)
Squarespace subscription costs ($16-49/month, you pay directly to Squarespace)
Domain registration fees (if purchasing a new domain)
Photography or custom graphics (you provide or source)
SEO services (keyword research, ongoing optimization)
Ongoing maintenance (available separately after 30-day support period)
E-commerce functionality (online store setup)
Custom integrations beyond standard tools
Email marketing setup (beyond lead magnet delivery)
Content creation (blog posts, service descriptions, etc.)
Your Investment
Standard Rate: $6,500
Founding Client Rate: $4,500
I'm accepting 3 founding clients at $4,500 (a $2,000 reduction from the standard rate) while building my portfolio of independent work.
What you get: full strategic website package (all items listed above), same professional service and quality, my complete attention and best work, priority in my schedule
What I ask in return: detailed testimonial about your experience, permission to use the project as a case study, honest feedback about my process, flexibility with project documentation for portfolio purposes
Available until: First 3 clients are secured
Payment Terms
50% deposit ($2,250 for founding clients / $3,250 standard) due at contract signing to begin work
50% final payment due upon completion before site goes live
Accepted payment methods:
Bank transfer, check, or payment processor (Stripe)
Add-On Services
Enhance your project or add specialized services as needed.
Content Strategy Session
Price: $800
Not sure what to say on your website? This 2-hour intensive working session helps you clarify your messaging.
What's included:
Review of current messaging/materials
Competitor messaging analysis
Content outline for all 5-6 pages
Key messaging framework and recommendations
Structural framework to write from or brief a copywriter
Detailed follow-up document
Perfect for: Clients who need help clarifying messaging but will write their own copy or hire a copywriter.
Brand Identity Package
Price: $1,500
Need a logo and brand identity before we build your site?
What's included:
Logo design (3 concepts, 2 revision rounds)
Color palette (primary + secondary colors)
Typography system (headings + body fonts)
Basic brand guidelines document
File exports for web and print
Expedited Timeline
Price: $2,000
Need it faster than the standard 4-5 weeks?
What's included:
2-3 week delivery (vs standard 4-5 weeks)
Priority in my schedule
Condensed review process
Requirements:
All content ready at kickoff
24-48 hour feedback commitment
Flexibility on design direction
Simple scope only
Additional Pages
Price: $300-$500 per page
Pricing depends on complexity.
What's included: Design, development, integration with existing site
Examples: Blog landing page, resource library, team page, detailed service pages.
Extended Support
Price: $500 (3 months support) or $900 (6 months support)
30 day support is standard.
What's included: Bug fixes, questions, minor adjustments, priority response time
Monthly Maintenance
Price: $400/month
Up to 4 hours of work included. Additonal cost of $125/hr beyond the four hours.
What's included:
Regular content updates (text, images)
Plugin/integration updates
Monthly backup verification
Minor design adjustments
Priority support for issues
Monthly performance check
Lead Magnet Creation
Price: $800 and up
Pricing depends on number of pages required in lead magnet.
What's included:
Strategy session to define lead magnet concept
Design and development of lead magnet (PDF, checklist, guide, etc.)
Landing page creation
Email delivery setup
Thank-you page
Basic follow-up sequence (3-5 emails)
Website Audit & Recommendations
Price: $500
Have an existing site and not sure if you need a redesign?
What's included:
Comprehensive review of existing website
Performance analysis (speed, mobile, accessibility)
User experience evaluation
Conversion optimization recommendations
Detailed report with prioritized action items
Great for: Deciding if you need a full redesign or just improvements.
SEO Foundation Setup
Price: $800
Up to 4 hours of work included. Additonal cost of $100/hr beyond the four hours.
What's included:
Keyword research for primary pages
On-page SEO optimization (titles, meta descriptions, headers)
Image alt text optimization
XML sitemap setup and submission
Google Search Console setup
Basic SEO training document
Note: This is foundational SEO only, not ongoing SEO services.
Common Questions
Do you write the website copy?
No, copywriting isn't included in the base package. You can provide your own copy or hire a copywriter, and I'll implement it. I do offer a Content Strategy Session ($800) where we work through your messaging together and create a framework you can write from.
Can I update the website myself after launch?
Yes! That's one of the benefits of Squarespace. I'll train you on content management and you'll be able
to update text, images, and basic elements yourself.
What if I need changes after the 30-day support period?
You can purchase extended support, monthly maintenance, or reach out for project-based updates as
needed.
How long until I can launch?
Typical timeline is 4-5 weeks from contract signing, depending on how quickly you provide content and
feedback. Expedited 2-3 week delivery available with rush fee.
What happens if I'm not happy with the design?
You have 2 revision rounds included. We'll work together to refine the design until you're satisfied
within the agreed scope.
Can you guarantee my website will increase sales or conversions?
I can't guarantee conversion rates—those depend on your offer, pricing, and market. What I can guarantee is a technically sound, professionally designed website following best practices that won't hurt your conversions.
What if I need something not listed here?
I can create custom packages for specific needs. Contact me to discuss your requirements and I'll provide a quote.
Ready to Get Started?
Book a 30-minute discovery call to discuss your needs and see if we're a good fit.
Or send me a message with details about your project. Contact me.
Based in Chicago, IL. Available in-person for local meetings. Working remotely with clients nationwide.
Email us at: [email protected]
Follow me on LinkedIn for insights and other relevant posts related to website design/development and the service industry.
